NIELSEN: Half A Million More Households Have Given Up TV — Today’s Ad Brief

via Business Insider:

The number of households watching television dropped by 500,000, according to a new report released by Nielsen. The drop is due to a surge in online viewing over the past two years. Cable operators have also reported huge subscriber losses. And, for context, here’s Nielsen’s most previous deck on TV watching, which does indeed show a long, slow decline for the medium.

Ian Schrager’s Chicago hotel, PUBLIC, partnered with New York marketing agency Campfire to promote and reward public displays of affection. The campaign dares couples to get a little amorous in public by rewarding PDAs with an overnight stay at PUBLIC. The campaign kicked off on August 11th. Here is the video PUBLIC released where comedian Michael McNamara embarrasses couples out-and-about in the windy city.

The National Football League’s social media reputation is not looking good. Based on findings by NetBase, the NFL’s negative sentiment rating during the last 24 hours has gone from 27% to 76%, according to Ad Week.

Kerry Fitzmaurice is joining Mother New York to run new business and communications for the agency. She was previously the Director of Earned Media at 72andSunny.

Media company, Veria Living, appointed Robert L. Washburn, Jr. to the newly created position of Vice President of Advertising Sales. In this role, he will be responsible for setting advertising sales strategy while increasing advertising revenues across the company’s linear and digital platforms.

Turner Broadcasting System has formed a new group within its Turner Digital Ad Sales Division, called Turner Branded Entertainment. This group will work with advertisers to develop creative, integrated marketing solutions utilizing capabilities and talent.

AKQA Chief Creative Officer, Rei Inamoto, has been promoted to CCO/VP, overseeing the New York office in addition to managing the creative output across AKQA’s offices in the US and Asia.

Nielsen Cuts 500,000 U.S. TV Homes on Census, Web Viewing

via Bloomberg: 

The number of U.S. TV households fell by 500,000, reflecting the popularity of online viewing and results of the 2010 census, according to Nielsen, producer of the weekly ratings that help set advertising prices.

The adjustment in U.S. TV households to 114.2 million took effect Aug. 27 and will apply to the television season starting this week, New York-based Nielsen Holdings NV (NLSN) said today in an e-mailed statement.

“We have had no household formation over the past several years, and I believe there is a modest amount of cord-cutting happening in younger households and in lower-income households,” said Paul Sweeney, Bloomberg Industries’ director of North American research.

Nielsen said it’s working with TV and advertising clients on what should constitute a TV home and how to account for new products such as tablet computers. It has already begun incorporating online viewing into ratings. This is the second straight year it has reduced the number of homes with TVs. In May 2011, Nielsen adjusted the number to 114.7 million, a 1 percent drop and the first decline since 1990.

In the past year, three of the four largest broadcast networks experienced drops in audiences ranging from 2 percent to more than 8 percent. Comcast Corp. (CMCSA)’s NBC, bolstered by the Olympics and football, increased its viewership by 19 percent, according to Nielsen data.

Nielsen said its estimates for the 2012-2013 season are the first to reflect demographic details from the 2010 census, including age, sex, ethnicity and ethnic households. For that reason, the reduction amounts to an adjustment rather than one- year population changes.

“To the extent that there is cord-cutting, over-the-top companies such as Hulu and Netflix (NFLX) are benefiting,” Sweeney said. “These households then fall out of Nielsen’s total household mix.”


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s